Pricing, Profit & Closing Strategist
After years of successfully navigating the wedding and special event industry, as well as the retail and hospitality world, I am here to help you! Yes, YOU...The business owner who is hustling 9-5 and grinding it out late night. I know what it takes and I understand how to elevate your business through story, show value to your clients with strategic pricing and ultimately help you make more money by closing sales faster & with more confidence.
How did I get here? I put in the work. I learned from every fall as I got back up with focus and determination to do it better the next time. I decided to change my pricing strategy, client experience and reframe what I was getting paid for...my creativity. Now it's my goal to change the lives of other creatives that are stuck doing it "the old way" or "the way it's always been." It's time for a new and radical way of thinking.
I am a business driven, creative AF entrepreneur that wants to help you dream bigger & think outside the box while getting PAID for your creative talent, not just the product you deliver. Is this you?
Are you BOLD enough to Level UP?
If so.... LFG!!
Leading floral stylist and event designer Katie Easley of award-winning Kate Ryan Design . Set out with one goal: to create joy for her clients using the creative skills that driver her passion. And she did just that, establishing Scottsdale-based Kate Ryan Design, combining her interior design background with her love of floral.
In the following months, Katie quickly caught the attention of the Society of American Florists, who honored her as ‘Marketer of the Year’ in 2012. This accolade launched her consultancy and since then, Katie has worked with small businesses throughout North America on their sales prospecting, growth strategy and client experience.
In 2020, Katie started to focus on business and pricing strategies to help other creatives find success and financial freedom.
Katie is a regular fixture on television, countless blogs and her design work can be seen in the pages of Grace Ormonde, Modern Luxury Magazine and the Chicago Sun-Times, among others. Her business savvy can be found on podcasts, blogs and in print with Special Event Magazine, Catersource, This Week in Weddings, Wedpreneur, Thrive Global, and many more.
Business Strategy: Brand, Sales, Growth
Pitch Perfect Sales Scripts in 5 Step
Harnessing the Power of Social Proof in the Event/Wedding Industry
Be an Asset, Not an Ass: Building Better & Stronger Relationships with Vendors
Insta-Fame Makes you Rich and Other Wedding Industry Urban Legends
Past Speaking Engagements
DJC, The DJ Collective
NACE DFW Chapter, June 2019
Dine & Design For Business, June 2019
ABC Regional Meeting, St Louis August 2019
NACE Seattle Chapter, September 2019
The Special Event, Las Vegas March 9-12 2020
*Coming back in 2021 Stronger & Motivated to change lives
Let's make a plan for your business, schedule a podcast or book a speaking engagement together!
based in sunny
*have passport, will travel