Speaking Topic Descriptions

Insta-Fame Makes you Rich and Other Wedding Industry Urban Legends

Being popular isn’t always profitable, especially if you’re not using social media strategically. Instagram is a powerful marketing tool, but chances are that you’re missing out on its full potential — and it’s not the only platform you should be capitalizing on differently. In this frank look at the industry, sales coach Katie Easley discusses Insta-fame and other commonly-accepted myths that can lead to marketing mishaps and send you in the wrong direction.


In this session, you’ll learn:

  • The marketing strategies you aren’t (but should be) using on your favorite social media platforms.

  • The power of vendor to vendor referrals and how to approach them differently.

  • Why you should question common sales and marketing strategies and how to pave your own way strategically.


Be an Asset, Not an Ass: A Frank Look at Creating a Sustainable Event Company

Every entrepreneur strives for sustainability, but those that build the most successful brands recognize that longevity is tied to their network. Within the events industry, this means looking beyond basic vendor referrals and unveiling new opportunities across all vendor categories. In this fast-paced session, award-winning florist Katie Easley weaves in real-world anecdotes to shed light on how she grew her business exponentially by focusing her intentions on bringing the most value to the marketplace.


Attendees will learn:

  • The truth behind vendor referrals and how you need to approach them for maximum growth.

  • Best practices for collaborating with venues to achieve peak productivity (and increased referrals).

  • The case for shifting your mindset from “how can you help me?” to “how can I help you?” in order to make the best impression among your peers.


Harnessing the Power of Social Proof in the Event/Wedding Industry

Industry expert Katie Easley steals a page from corporate America by bringing the idea of social proof to the forefront of her wedding business. This well-established phenomenon in which people look to those around them to make decisions—be it ordering a drink or hiring a wedding florist—provides a psychological basis for creating innovative marketing strategies to reach the right audience. In this deep dive, Katie reveals the advantages of social proof and how to harness it to take your brand to new heights.


Takeaways include:

  • The importance of word-of-mouth marketing and how to build third-party credibility.

  • How to strategize your social media approach to take advantage of social proof and better influence your followers.

  • A modern approach to testimonials and case studies with the discerning couple in mind.


Business Strategy: Brand, Sales, Growth

A growth mindset is essential for successful entrepreneurs, but “growing your business” is often easier said than done. From branding to client experience, business development involves many different aspects and it’s common to feel overwhelmed from information overload. Award-winning florist and sales consultant Katie Easley dispels common business strategy myths that hold event pros back, while revealing her proven sales method and providing actionable steps to finally achieve the growth you’ve been seeking.


In this session, we’ll discuss:

  • How to maximize your brand strategy beyond tangibles like logos, colors and fonts.

  • The direct relationship between vendor relationships and exponential growth, and how to nurture your network for maximum potential.

  • Why you need to rethink your existing sales strategies and what to prioritize instead.